If you’ve spent any time wandering through the polished streets of Mayfair, grabbing a coffee in Notting Hill, or catching a flight at Heathrow, you’ve likely spotted it: fake birkin that unmistakable hand-painted chevron print, the lightweight silhouette, and the effortless air of “if you know, you know.”
I’m talking, of course, about the Goyard St. Louis PM. While the classic black and tan versions are permanent residents on many wishlists, there is something truly magnetic about the Green Goyard St. Louis PM. It’s bold, it’s refreshing, and it adds a pop of sophisticated color to the often-muted palette of British street style.
Today, I want to dive into why this specific bag has become such an obsession for me, and why, if you’re looking to invest in a piece of timeless French luxury, the green PM might just be your soulmate.
Why Green? The Aesthetic Choice
When I first considered buying a Goyard, I was torn between the classic black and the vibrant green. I spoke to a friend who is a long-time luxury collector, and she gave me the best advice:
“Luxury shouldn’t always be about blending in. The Goyard green is a heritage color—it’s iconic, it’s forest-deep, and yet it feels just as versatile as a neutral. It says you’re confident enough to carry color.”
She was right. The green-on-green chevron stands out in a sea of monochrome bags. It’s a color that transitions beautifully from a rainy London spring to a sunny autumn afternoon, pairing just as easily with a camel trench coat as it does with a summer linen dress.
Is the PM Size Right for You?
The “PM” stands for Petit Modèle, which is the smaller of the two standard sizes (the other being the GM, or Grand Modèle). For my daily life—commuting, gym sessions, and weekend errands—the PM is the sweet spot. It holds a laptop, a makeup bag, a water bottle, and a spare scarf without looking like I’m moving house.
Quick Comparison: St. Louis PM vs. GM
To help you decide if the PM is the right fit for your lifestyle, here is a quick breakdown of how it stacks up against its larger sibling:
Feature St. Louis PM St. Louis GM
Ideal Use Daily errands, office, brunch Travel, beach, heavy-duty hauling
Dimensions (Approx) 34cm x 27cm x 15cm 40cm x 33cm x 20cm
Weight Extremely lightweight Lightweight but larger footprint
Shoulder Fit Comfortable, slight arm restriction Very generous shoulder drop
The Anatomy of the St. Louis
One of the reasons I adore the Goyard St. Louis is its deceptively simple construction. It’s made from Goyardine, a proprietary blend of linen, cotton, and hemp, coated to be water-resistant.
Why it’s a Winner:
The Weight: It is practically weightless. When you’re lugging your belongings across the city, the last thing you want is a heavy leather bag dragging you down.
The Versatility: It’s reversible! You can turn it inside out to reveal the raw fabric interior replica bags for a more understated, casual look.
The Pouch: Every St. Louis comes with a matching detachable pochette. It’s perfect for keeping your keys, Oyster card, and lipstick accessible so they don’t get lost in the “black hole” of a tote bag.
Caring for Your Goyard in the UK
Let’s be honest: living in the UK means contending with weather. People often worry about taking a luxury tote out in the rain, but the beauty of the Goyardine canvas is its durability.
Water Resistance: The coated canvas handles a drizzle like a champion. Just give it a quick wipe with a soft, replica birkin bags damp cloth if it gets splashed.
Storage: When not in use, always store your bag in its dust bag to prevent the handles from pressing indentations into the canvas.
Handle Care: The leather handles will soften and patina over time. Keep them away from heavy oils or lotions to maintain the integrity of the leather.
Frequently Asked Questions (FAQ)
- Is the Goyard St. Louis PM waterproof? While it is not strictly “waterproof” (submerging it is a bad idea), the Goyardine canvas is water-resistant. It will easily withstand a standard London shower.
- Is the green color considered a “Special Color”? Yes. In the Goyard world, black and tan are “classic” colors, while green, replica hermes red, yellow, blue, and others are considered “special colors.” They usually carry a slightly higher price point, replica hermes replica but they are absolutely worth it for the uniqueness.
- Does the PM size fit a standard 13-inch laptop? A 13-inch MacBook Air/Pro will usually fit comfortably inside, but it might be a snug fit depending on what else you have in your bag.
- Where can I buy a Goyard bag in the UK? Goyard operates a boutique in Mayfair (Mount Street) and a concession in Harrods. They do not sell online, which keeps the brand exclusive and protects the value of your purchase.
- How can I tell if a Goyard is authentic? The hand-painted finish should have slight imperfections—that is the signature of the artisan. The stitching should be perfect, and the serial number is usually located on the interior leather trim of the removable pouch.
The Final Verdict
Investing in a Green Goyard St. Louis PM isn’t just about buying a bag; it’s about investing in a piece of heritage. It’s a bag that feels equally at home in a high-end department store or replica bags a local farmer’s market. It’s durable, it’s stylish, and above all, it’s incredibly fun to carry.
When people ask me if the price tag is worth it, I simply point to the craftsmanship and the way the bag holds its value over time compared to so many other designer totes. Whether you buy it as a treat for replica birkin bags yourself or a milestone gift, that pop of forest green is going to make your daily routine feel a little more like a Parisian runway walk.
Do you have a favorite Goyard color, or are you part of the classic black-and-tan club? Let me know in the comments below—I’d love to hear how you style yours!